Click through to view the new Henry McKenna labels

Click through to view the new Henry McKenna labels

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Heaven Hill Distilleries has unveiled new packaging for two of its US Bourbon brands.

The labels for Henry McKenna Bourbon and Henry McKenna Bottled-In-Bond Single Barrel Bourbon have been updated for a “bolder and more modern” look, Heaven Hill said earlier today (29 July). The redesign includes a new neck, face and back label, as well as a new brown cap, the distiller said.

It covers the brands' 1.75-litre, 1-litre, 75cl and 37.5cl bottles.

Heaven Hill said its "full-barrel" programme has resulted in a wider distribution for the two Bourbons. The programme gives retailers and on-premise accounts the option to taste, select and purchase a full barrel of Bourbon and receive bottles personalized with their names and logos, the company said.

Henry McKenna is not the only Heaven Hill brand to get a makeover. In May, the company updated the packaging for its O’Mara’s Irish cream liqueur.