Heaven Hill Distilleries Evan Williams Cherry Reserve

Heaven Hill Distilleries' Evan Williams Cherry Reserve

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Heaven Hill Distilleries' Evan Williams Cherry Reserve

Category - Spirits, liqueur, cherry-flavoured 35% abv (70 proof)

Available - From September

Location - US, available in “select markets”

Price - SRP of US$14.99 per 75cl bottle

Evan Williams Cherry Reserve is a combination of Evan Williams Bourbon with natural cherry flavour.

It will also be available in 50ml bottles.

The launch will be backed by a range of retail promotional materials including a permanent wire rack and header card, shelf talkers, case cards, cold box clings and a 50ml counter unit. On-premise POS including T-shirts and shot glasses will also be made available.

Last year, Heaven Hill launched a honey-flavoured version of the liqueur.