News

Heaven Hill Brands' Evan Williams Apple flavoured Bourbon - Product Launch

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Oddbins owner considers sale - just-drinks thinks

MORE

Heaven Hill Brands' Evan Williams Apple flavoured Bourbon

Heaven Hill Brands Evan Williams Apple flavoured Bourbon

Heaven Hill Brands' Evan Williams Apple flavoured Bourbon

Category - Spirits, Bourbon, flavoured, 35% abv

Available - From this month

Location - The US, available nationwide

Price - SRP of US$14.99 per 75cl bottle, also available in 5cl pack

Heaven Hill Brands is set to add an apple-flavoured variant to its Evan Williams Bourbon portfolio in the US. The new member of the Evan Williams Flavors range sits alongside the peach, honey and cherry expressions in the stable.

"Evan Williams Apple is an approachable flavour that stays true to the quality of Evan Williams Bourbon and personality of the brand," said Evan Williams brand manager Julie Cole. "We look forward to bringing in new consumers to the Evan Williams franchise, as well as giving our current consumers more choice."

The new release comes over four years after Diageo rolled out Crown Royal Regal apple in the US. The flavoured version of the Canadian whisky brand revitalised Crown Royal in the country, with a vanilla expression following in 2016, and peach added earlier this year.

The American whiskey segment of the spirits category is enjoying impressive growth rates in its domestic market. Volumes have jumped from 17.6m nine-litre cases in 2013, to 21.3m in 2017, according to GlobalData. By 2022, American whiskey volumes at home are forecast to hit 27.2m cases, a near-55% rise on ten years prior.

American whiskey - Volume Trends 2012-2022

Source: GlobalData

Why being careful is not careful enough for spirits marketers - Click here for a just-drinks comment


Related Content

Gruppo Campari offloads Carolans Irish Cream and Irish Mist to Heaven Hill Brands

Gruppo Campari offloads Carolans Irish Cream and Irish Mist to Heaven Hill Brands...

"We have never seen anything like this level of enthusiasm for American whiskey" - Interview, Heaven...

Key Brands Performance - Non-Scotch Whisky Essentials, Part IV

Key Brands Performance - Non-Scotch Whisky Essentials, Part IV...

This week in spirits & wine, featuring an interview with Heaven Hill chief, Diageo's US$1bn Casamigos play and Vinexpo 2017

This week in spirits & wine, featuring an interview with Heaven Hill chief, Diageo's US$1bn Casamigo...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?