Market research
Heaven Hill Brands' Deep Eddy Lime
Heaven Hill Brands' Deep Eddy Lime
Category - Spirits, vodka, flavoured, 35% abv
Available - From March
Location - The US
Price - SRP of US$19.99 per 75cl bottle
Heaven Hill Brands has added another citrus-flavoured extension to its Deep Eddy vodka brand. Deep Eddy Lime is the eighth iteration of the brand, which also includes Orange, Ruby Red and Peach variants.
Made with lime juice at Heaven Hill's Texas distillery, Deep Eddy Lime will be available in US retailers across the country from March. The roll-out will be supported by social media activity and out-of-home advertising.
In May last year, Heaven Hills handed part of its US distribution for several of its brands, including Deep Eddy vodka and Evan Williams Kentucky Bourbon, to Southern Glazer's Wines & Spirits.
Sectors: Product launches, Spirits
Companies: Heaven Hill Distilleries
