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Heaven Hill Brands' Deep Eddy Lime 

Heaven Hill Brands Deep Eddy Lime

Heaven Hill Brands' Deep Eddy Lime

Category - Spirits, vodka, flavoured, 35% abv

Available - From March 

Location - The US

Price - SRP of US$19.99 per 75cl bottle

Heaven Hill Brands has added another citrus-flavoured extension to its Deep Eddy vodka brand. Deep Eddy Lime is the eighth iteration of the brand, which also includes Orange, Ruby Red and Peach variants.

Made with lime juice at Heaven Hill's Texas distillery, Deep Eddy Lime will be available in US retailers across the country from March. The roll-out will be supported by social media activity and out-of-home advertising.

In May last year, Heaven Hills handed part of its US distribution for several of its brands, including Deep Eddy vodka and Evan Williams Kentucky Bourbon, to Southern Glazer's Wines & Spirits.

What's coming up in unaged spirits in 2021? - Predictions for the Year Ahead - click here for an exclusive just-drinks comment


Expert Analysis

Opportunities in the Americas Spirits Sector

Opportunities in the Americas Spirits Sector

The global spirits sector was valued at US$823,604.3 million in 2019. Over the forecast period, the global spirits sector is expected to grow at a CAGR of 1.7% to reach US$894,041.4 by 2024. Americas ...

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