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Heaven Hill Brands’ Admiral Nelson’s Pineapple Rum - Product Launch

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Heaven Hill Brands' Admiral Nelson's Pineapple Rum

Category - Spirits, rum, flavoured, 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$10.99 per 75cl bottle

Heaven Hill Brands has added a pineapple-flavoured variant to its Admiral Nelson's Rum brand in the US. The company, which acquired Admiral Nelson's from Luxco for an undisclosed sum six years ago, unveiled the new flavour this week. Available now across the US, the expression joins the Spiced, Black Patch, Black Spiced, 101 Proof Spiced, Cherry Spiced, Coconut, Vanilla, Dark, Silver and Gold variants in the brand's portfolio.

As well as 75cl bottles, it will also sell in 5cl, 1-litre and 1.75-litre sizes.

Late last month, Diageo added a coconut-flavoured expression to its Captain Morgan stable in the US. The packaging for Captain Morgan LocoNut also features a scratch-and-sniff function.

just-drinks Rum Essentials - Click here to learn everything you need about the global rum category

Show the press release

Heaven Hill Brands, the country's largest independent, family-owned and operated spirits producer, will build upon the successful Admiral Nelson's Rum franchise with the release of Admiral Nelson's Pineapple Rum this spring. As the second-largest brand in the spiced rum segment and with four percent brand growth the franchise is poised for success with this this premium, fresh, flavor that is sure to bring out an adventurous spirit with each sip.

"Admiral Nelson's continues to chart its own course offerings that deliver a smooth, premium taste that consumers look for at an approachable price," said Heaven Hill Brands Senior Brand Manager Hannah Venhoff. "Admiral Nelson's Pineapple is a natural extension, capitalizing on the flavor trend and providing a fresh, tropical flavor profile suited for dynamic and everyday experiences."

Bottled at 70 proof, the natural fruit flavor is blended with light Caribbean rum, creating the perfect base for any cocktail. The sweet flavor is also highlighted in the packaging with yellow and brown accents and will be supported by an array of retail point of sale items with the "Admirably Smooth. Perfectly Pineapple." brand message. 

Admiral Nelson's Pineapple Rum will be available beginning in April at a suggested retail price of $10.99/750ml in 50ml, 750ml, 1L and 1.75L sizes.

Acquired by Heaven Hill in 2011, Admiral Nelson's Spiced Rum continues to be one of the best-selling spiced rums in the spirits industry. The brand is the second-largest brand in the spiced rum segment. Since 2007, it has been a consistent winner of growth awards from leading trade publications, including Market Watch and Beverage Information Group.

The Admiral Nelson's family of rums is also comprised of the flagship Admiral Nelson's Spiced, Black Patch Black Spiced, 101 Proof Spiced, Cherry Spiced, Coconut, Vanilla, Dark, Silver and Gold varieties. The franchise is available in all standard sizes and bottled between 35-50.5 percent alcohol by volume (70-101 proof).

Original source: Company Release


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