News

US: Heaven Hill adds two flavours to Georgia Moon line

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

Connecting with Generation Z - FUTURES

The just-drinks Analyst returns

MORE

Family-owned spirits producer Heaven Hill Distilleries has added two new flavoured line extensions to its Georgia Moon corn whiskey brand in the US.

Georgia Moon Peach and Georgia Moon Lemonade will be on sales from September at 70 proof in 750ml glass mason jars.

"We have seen strong resurgence in Georgia Moon and corn whiskey sales as consumers really explore American Whiskeys," said Heaven Hill's brand manager Susan Wahl. 

"Interest in flavoured spirits has remained strong across a number of categories, so we felt like the convergence of these trends was natural in Georgia Moon Peach and Lemonade. Though the category is small, Georgia Moon is growing at a nice clip. This will be a strong seller for us in traditional and in developing markets," said Heaven Hill brand manager Susan Wahl. 

Heaven Hill's portfolio also includes Hpnotiq liqueur and Whaler's rum.

In June, Kentucky-based Heaven Hill re-opened its newly expanded Bernheim Distillery with a 40% increased production capacity.


Sectors: Spirits

Companies: Heaven Hill Distilleries

Related Content

"We have never seen anything like this level of enthusiasm for American whiskey" - Interview, Heaven...

Heaven Hill Brands' Evan Williams Apple flavoured Bourbon - Product Launch

Heaven Hill Brands' Evan Williams Apple flavoured Bourbon - Product Launch...

Heaven Hill readies 'patriotic' push for Deep Eddy Vodka in US - market data

Heaven Hill readies 'patriotic' push for Deep Eddy Vodka in US - market data...

Heaven Hill Brands' Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey - Product Launch

Heaven Hill Brands' Old Fitzgerald Bottled-in-Bond Kentucky Straight Bourbon Whiskey - Product Launc...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?