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US: Heaven Hill adds to Two Fingers portfolio

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Heaven Hill Distilleries is adding two flavour extensions to its Two Fingers Gold and Silver brand.

The US distiller said late last week that Two Fingers Lime and Two Fingers Berry would be added to its portfolio. The beverages are a combination of imported Tequila and natural flavouring and will be available in 750 ml bottles.

"With the existing popularity of Tequila in cocktails, it became increasingly clear that flavour variety using Tequila was a natural opportunity," said Tequila brand manager Reid Hafer. "Our success in the development of popular flavour varieties provides a proven track record of success. We hope to further develop this product and desire to be among the first to market."

The move signals a shift towards lime-flavoured drinks in the spirits sector. Last week, Diageo confirmed that it is to launch a lime-flavoured version of Smirnoff vodka.


Sectors: Spirits

Companies: Diageo

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