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Healthy Protein Co's Vieve Watermelon Protein Water - Product Launch

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Healthy Protein Co's Vieve Watermelon Protein Water

Healthy Protein Cos Vieve Watermelon Protein Water

Healthy Protein Co's Vieve Watermelon Protein Water

Category - Functional drinks

Available - From this month

Location - The UK, plus ten export markets

Price - SRP of GBP2.49 (US$3.20) per 50cl bottle

UK firm Healthy Protein Co has added a watermelon flavour to its Vieve protein water range. The new flavour follows Vieve's Strawberry & Rhubarb and Citrus, Apple & Mint flavoured protein waters. The range contains no fat or sugar and each bottle has 85 calories for 20g of protein per 50cl serving.

Healthy Protein Co founder Rafael Rozenson said Watermelon was chosen as Vieve's next flavour by its database of consumers. The company said it has about 700 profiles of people that have supported the Vieve brand since it was launched in 2017.

Vieve uses collagen as its primary protein source. Many ready-to-drink proteins use a combination of whey or other milk-based proteins.

What strategy should soft drinks companies take to ensure future growth? - Click here for a just-drinks comment


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