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UK: Hayman launches gin sampling campaign

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Hayman Distillers is launching a sampling campaign for its gin liqueur, Hayman's 1820. The company will be offering consumers samples of the liqueur at the BBC Good Food Show at the NEC and in store at Harrods on Saturdays during December.

In the on-trade, a sampling campaign involving style bars in Brighton, Bristol and London also kicks off this month and will be extended to other regions in the New Year.

In a statement, James Hayman, marketing director of Hayman Distillers, said: "Sales of Hayman's 1820 outstripped all our expectations in Harrods during the Truly British promotion in September and October, which was supported by in store sampling."

The liqueur has an RRP of GBP22.50 and is currently available from Harrods and other specialist independent drinks retailers.


Sectors: Spirits

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