News

US: Hawthorne steps down as Ocean Spray CEO

Most popular

Why COVID-19 has restored plastic's popularity

Remy Cointreau Performance Trends 2016-2020

COVID-19 a double-edged sword for CBD

How drinks companies can trump the water fountain

Campari and Cuervo - The next big spirits buy?

MORE
Robert Hawthorne has resigned from his position as CEO of the fruit juice producing farmers' co-operative, Ocean Spray Cranberries Inc. A company spokesman, Chris Phillips, said the decision was Hawthorne's but the board did feel that it was time for a change.

Hawthorne's position is to be taken by Barbara Thomas, who is already on the board, on a temporary basis until a permanent appointment can be made.

Hawthorne had been trying to boost returns for growers by increasing demand, introducing Ocean Spray's own cranberry juice brand to new markets and launching a white cranberry juice.

The company said earnings under Hawthorne had risen from $59m in 2000 to $158m 2002. However, some members were unhappy with the direction he was taking and wanted the co-op to sell to a larger juice company such as Coca-Cola or PepsiCo which would have the necessary marketing muscle to develop the brand.


Related Content

Comment - A Praiseworthy Performance From Treasury Wine Estates' New CEO?

Comment - A Praiseworthy Performance From Treasury Wine Estates' New CEO?...

US: Deal is in PepsiCo's court - Pepsi Bottling Group

US: Deal is in PepsiCo's court - Pepsi Bottling Group...

US: Coke earnings fall, but result ahead of expectations

US: Coke earnings fall, but result ahead of expectations...

PepsiCo adds Pepsi Pineapple to US flavours range

PepsiCo adds Pepsi Pineapple to US flavours range...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?