London's Hawkes Cidery has unveiled a co-fermented beer and cider hybrid that it claims will open up new opportunities for the cider category.

Graff, which Hawkes says is the first cider of its kind, ferments apples in beer wort, with yeast added to the mix. According to Hawkes, the result is an "improbable marriage of beer and cider" that combines the maltiness of grains with the sharpness of fruit.

The 5.4% abv Graff will initially be on sale at Hawkes' London taproom both on draft and in 33cl cans. It retails for GBP3 (US$4.20) per can.

"I believe this is a landmark day for cider, and proof of what the industry can achieve when we push ourselves to innovate," said Hawkes CEO Simon Wright. "This is the first step of our mission to save the UK cider market from itself."

This month, Canadian cidermaker Muwin Estate announced it would expand its flagship Bulwark brand into new global markets, including the UK and Thailand. The company said Bulwark has a similar taste profile to sparkling wine "but without the cost normally attached to Champagne and Prosecco".

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