SPAIN: Havana Club International unveils two new websites

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Havana Club International has launched two new websites to attract consumers to "the Cuban lifestyle".

The sites, and aim to introduce consumers to all things Cuban, while also elevating Havana Club's status. will focus on informing people of the club history, heritage and range, while has been developed to generate interest in Cuban culture. The sites will host videos, invite users to learn about rum and introduce a recipe-led cocktail section. The websites will be available in both English and Spanish.

Havana Club International general manager Marc Beuve-Méry said: "The new websites are the next phase of our communication strategy."

Sectors: Spirits

Companies: Havana Club

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