SPAIN: Havana Club International unveils two new websites

Most popular

How will Diageo change Cuban rum?

How DNA testing will shape the future of drinking

Why rye whisky is set to go global - Comment

Blockchain in drinks traceability and beyond

Constellation Brands Performance Trends 2015-2019


Havana Club International has launched two new websites to attract consumers to "the Cuban lifestyle".

The sites, and aim to introduce consumers to all things Cuban, while also elevating Havana Club's status. will focus on informing people of the club history, heritage and range, while has been developed to generate interest in Cuban culture. The sites will host videos, invite users to learn about rum and introduce a recipe-led cocktail section. The websites will be available in both English and Spanish.

Havana Club International general manager Marc Beuve-Méry said: "The new websites are the next phase of our communication strategy."

Sectors: Spirits

Companies: Havana Club

Related Content

"Havana Club is a kind of rebel brand. It is important to protect that" - just-drinks meets Havana C...

"Havana Club belongs to Cuba" - just-drinks meets Cuba Ron Corp president Juan Gonzalez...

Bacardi honours Havana Club in new theatre campaign

Bacardi honours Havana Club in new theatre campaign...

Bacardi counters Cuba Ron claim on Havana Club

Bacardi counters Cuba Ron claim on Havana Club...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?