Product Launch - FRANCE: Haussmann Famille's Rouge Sucette

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Connecting with Generation Z - FUTURES


Hausmann Famille's Rouge Sucette


Category - Wine, red, cola-flavoured, 9% abv 

Available - From this month

Location - France, off-trade 

Price - EUR2.95 (US$3.94) per bottle

Distribution - Haussmann Famille 

Haussmann Famille, part of French wine house Chateaux En Bordeaux, has launched what it claims is the world's first cola-flavoured wine - Rouge Sucette.  

The 9% abv product, which is 75% grapes and 25% water/aromas, is being distributed to hypermarkets throughout France. Rouge Sucette has been unveiled at wine trade show Vinexpo, taking place this week in Bordeaux, France.

Speaking to just-drinks at Vinexpo today (18 June), Pauline Lacombe, marketing director for Hausmann Famille, said the drink, which translated into English means 'red lollipop', is aimed at younger drinkers and women. "We did a lot of taste tests and we think it could work for the 'Coke generation'," she said.

Lacombe said it is hoped Rouge Sucette can introduce young people to wine, who will then move on to other more sophisticated varieties. 

"We've had people from around the world taste it here (at Vinexpo) and there's a lot of interest from Asia, so let's see". 

It is understood that the wine is also "in taste tests" with UK supermarket Sainsbury's.  

"Even if you are into wine, I think you can appreciate it," Lacombe added. 

Haussmann Famille also launched a passion fruit-flavoured rose and white wine two months ago.

UPDATE (16 July): Since the publication of this story, Sainsbury's has contacted just-drinks and provided the following statement: “Sainsbury’s has no plans to stock this product.”

Sectors: Product launches, Wine

Companies: Vinexpo, Coke

Related Content

International Wine & Spirit Competition 2015 – France & Italy Gold, Gold Outstanding - just the Winners

International Wine & Spirit Competition 2015 – France & Italy Gold, Gold Outstanding - just the Winn...

"In other companies, the product is more important than the organisation. In Berry Brothers & Rudd, ...

Bacardi's Bacardi Gran Reserva Diez - Product Launch

Bacardi's Bacardi Gran Reserva Diez - Product Launch...

Why France fails the wine brand test - Comment

Why France fails the wine brand test - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?