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Hat Trick Beverage has teamed up with a rock band to launch a functional beverage designed to prevent hangovers.

Martian Colony Atomic Cocktail, the first of Hat Trick's upcoming 'Signature Series' of products, will begin production tomorrow, the California-based company said today (16 August). Indie band Martian Colony released their debut album earlier this year and are scheduled to tour in the autumn.

The drink is a kiwi-flavoured beverage, which contains an anti-hangover enzyme. Hat Trick is hoping that the cocktail will perform well as a mixer in the on-trade while providing opportunities in the functional beverage market.

In addition to the cross-merchandising opportunities presented by the relationship with the band, Hat Trick said that it has also devised a package incorporating a glow-in-the-dark label.

"We are totally psyched about the release of our new drink," said Martian Colony band member Steve Amend.


Sectors: Soft drinks, Water

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