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Harvey Nichols’ pre-mixed cocktails range - Product Launch

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Harvey Nichols' RTD pre-mixed cocktails

Harvey Nichols said each variant is mixed and stirred by hand

Harvey Nichols said each variant is mixed and stirred by hand

Category - Spirits, cocktails, RTD, 24% abv

Available - From this month

Location - The UK, via Harvey Nichols stores and online

Price - SRP of GBP35 (US$43) per 70cl bottle and GBP5 per 10cl bottle

UK high-end retailer Harvey Nichols has launched its first own-label pre-mixed cocktail range. 

The three-strong range comprises The Harvey Nichols Old Fashioned, Vesper Martini and Negroni. It is available in all Harvey Nichols off-premise channels and the Harvey Nichols online market. 

According to Harvey Nichols, each variant is mixed and stirred by hand in small batches. The Negroni and Vesper Martini are mixed with Harvey Nichols' Portobello Road Gin. The Old Fashioned cocktail contains Beam Suntory's Old Forester Kentucky Straight Bourbon. 

The 10cl SKU serves one, while the 70cl SKU is approximately seven servings.

"We are thrilled to be adding a range of pre-mixed cocktails to our own-label spirit category," said Rob Graves, head of food & beverage buying at Harvey Nichols.

"After months of testing to create the perfect flavour profiles of three classics, we are very happy with the outcome," Graves added. "We have also been working on a fourth cocktail, a festive Blood Orange and Clove Negroni that will be launching at Christmas."

Earlier this year, Harvey Nichols launched its first own-label gin distilled "in small batches" on London's Portobello road.

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