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Harvest Hill Beverage Co's Juicy Juice Splashers Organic

Harvest Hill Beverage Cos Juicy Juice Splashers Organic

Harvest Hill Beverage Co's Juicy Juice Splashers Organic

Category - Soft drinks, juice, flavour details below

Available - From this month

Location - The US, nation-wide at "major grocery retailers"

Price - Not specified, available in 6.75oz eight-packs

Harvest Hill Beverage Co has added an organic extension of its Juicy Juice brand in the US. The Connecticut-based company, which claims that the Juicy Juice portfolio is the leading 100% kids' juice brand in the country, said the organic range will launch in time for the new school year. 

The range comprises Apple Quench, Berry Cherry Burst, Orange Strawbana Blast and Punch Splash.

"A recent Organic Trade Association survey found that Millennial parents are currently the largest segment of organic shoppers in the US," Harvest Hill said. "With 80% of the generation expected to become parents in the next 10 to 15 years, organic product offerings are likely to grow as more millennials look for clean options for kids. Now, when parents reach for organic food and beverages at the grocery store, they can continue to choose favourite childhood brands like Juicy Juice."

The company claims that the full Juicy Juice Splashers range contains 50% less sugar than the leading juice, although it declined to name its competitor.

Three years ago, Harvest Hill inherited the Little Hug fruit juice range when it spent US$55m on Wessanen's American Beverage Corp.

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