BRL Hardy is launching a new sub brand, the Hardy's Varietal Range (VR) in the UK this summer. The VR range of three wines will each have a claret shaped bottle with a distinctive cigar band on the neck and will retail at around £4.49 ($6.47). Consumers will have a choice of two reds and one white wine, both the red wines being made by BRL Hardy's chief red winemaker Stephen Pannell who said: "The VR range is made with grapes from a broad spectrum of Australia's viticultural regions which provides us with the flexibility to consistently produce varietal wines at this price point."