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AUS: Hardy to cut back on 2006 grape intake

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Hardy Wines is looking to cut its grape intake from this year's vintage, according to local reports.

The Constellation Brands-owned wine producer will reduce its intake by 10%, the Australian Financial Review said this weekend.

The Financial Review said Hardy is working with its growers to reduce cropping rates to try and improve wine quality and keep volumes down.

Several larger wine companies in Australia are looking closely at their supply contracts and working with contracted growers to ease the pain at both ends of the chain. Non-contracted growers are being told their fruit will not be purchased this vintage. Compounding the issue is a growing shortage of storage capacity.

At the same time the major supermarkets in Australia are squeezing producers' margins, finding new ways to extract revenues, defray or pass back costs. The larger operators are subsequently looking at ways of maintaining margins, while smaller operators are being squeezed out of the market or, in some cases, resorting to joining the 'cleanskin' trade.


Sectors: Wine

Companies: Constellation Brands

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