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JAPAN: Happoshu shipments fall for first time since 1995

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Shipments of happoshu, the low malt alternative to beer being aggressively marketed by Japan's major brewers, fell in June for the first time since May 1995. Japan's five largest brewers said happoshu shipments fell by 0.5% compared with a year earlier. The fall was attributed to cold and wet weather as well as the fact that the comparable figures for a year earlier were particularly strong.


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