Hansen Natural, owner of the Monster Energy brand, has reported a 25% rise in net profits for the first half of 2009.

Net profits for the six months to the end of June reached US$98.9m, compared to $79m for the same period of 2008, Hansen Natural said yesterday (6 August).

Strong demand for Monster saw net sales rise by 10% to $544.4m, with operating profits up 31% to $158.6m.

"We are pleased with the strong performance of the Monster Energy brand in the current challenging economic environment," said Hansen chairman and CEO Rodney Sacks. 

Sacks praised the Monster distribution deal with Coca-Cola Enterprises and The Coca-Cola Co, as well as distribution deals with several Anheuser-Busch InBev distributors, for boosting the brand's national presence.

For the full announcement, click here.

For Hansen's Q1 results, click here.

An update, including information from the company's results conference call, appears here.