Market research
Hansen Natural Corporation has provided an update on its Anheuser-Busch distribution deal in the US.
The soft drinks company said yesterday (19 September) that it has transitioned a number of key territories to the A-B wholesaler network to date, pursuant to the distribution arrangements announced in May.
The two companies concluded talks earlier this year by announcing a distribution deal whereby certain A-B wholesalers will become distributors of Hansen's Monster Energy and Lost Energy drinks, Rumba energy juice drinks as well as an additional Hansen energy brand to be designated.
"The territories that have been transitioned to date include almost the entire state of Florida, southern Nevada, including Las Vegas, northern California, metro New York, including the five boroughs and Long Island, Hawaii, and a portion of Colorado, including Denver," Hansen said.
The company also noted that a number of additional territories are due to be transitioned over the next few months. "The transitioning of the Lost and Rumba brands has taken place on a more extensive basis thus far than the Monster brand," Hansen added.
The third quarter conference call in early November will also be used to update shareholders on the transition process.
Sectors: Beer & cider, Soft drinks, Water
