News

Hall & Woodhouse unveils UK Badger Beer campaign

Most popular

Interview - Pernod Ricard CFO Helene de Tissot

The just-drinks Analyst returns

Pernod breaks boundaries with Chinese distillery

just-drinks speaks to Pernod CEO Alex Ricard

just-drinks meets Asahi Europe's CEO - II

MORE

UK brewer Hall & Woodhouse has launched its first outdoor ad campaign for Badger Beer. 

Hall & Woodhouses Badger Beer posters will roll out from 22 April in the UK

Hall & Woodhouse's Badger Beer posters will roll out from 22 April in the UK

The activation will roll out from 22 April and include both 48-sheet and 6-sheet adverts. Each poster will carry the tagline 'Whoever said you can't buy great taste was lying'.

A social media campaign carrying the same tagline will launch at simultaneously. Financial details have not been disclosed.

Sarah Pace, brand manager at Badger Beer, said: "The campaign will build on the relaunch of our brand just ten months ago and continue to grow brand awareness, both nationally and within our Dorset heartland. With this awareness-boosting campaign we aim to increase our rate of trial and ultimately our own base of loyal customers."

Last year, Hall & Woodhouse unveiled a GBP1.25m (US$1.7m) overhaul of the Badger packaging to expand the brand's appeal.

The new campaign will support Badger Beer's Fursty Ferret and Tangle Foot SKUs, with specially designed posters for Dorset. The Dorset ads will carry the tagline: 'Whoever said you can't buy great taste hasn't been to Dorset'.

Why 'dark social' is the Holy Grail for marketers - Focus


Related Content

This week in beer & cider, featuring a new look for Badger, Budejovicky Budvar's bumper 2017 and what we can learn from Anheuser-Busch InBev

This week in beer & cider, featuring a new look for Badger, Budejovicky Budvar's bumper 2017 and wha...

This week in beer & cider, featuring Europe winning craft beer innovation race, Sapporo's China re-entry and Badger's new Red Ramble

This week in beer & cider, featuring Europe winning craft beer innovation race, Sapporo's China re-e...

just a Moment With … Toby Heasman, head brewer at Hall & Woodhouse

just a Moment With … Toby Heasman, head brewer at Hall & Woodhouse...

Carlsberg aims for clean slate with UK beer drinkers; admits lager

Carlsberg aims for clean slate with UK beer drinkers; admits lager "probably not" best in world...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?