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Halewood Wines & Spirits' Rum Sixty Six Extra Old and Cask Strength - Product Launch

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Halewood Wines & Spirits' Rum Sixty Six Extra Old and Cask Strength

Halewood Wines & Spirits has expanded its Rum Sixty Six portfolio to three

Halewood Wines & Spirits has expanded its Rum Sixty Six portfolio to three

Category - Spirits, dark rum, Barbados

Available - From this month

Location - UK

Price - SRP GBP30 (US$40) for Extra Old and GBP55 for Cask Strength

Halewood Wines & Spirits has tripled the size of its Rum Sixty Six portfolio with two new additions.

The company said today it has launched the six-year-old Extra Old and the 59%-abv Cask Strength in a bid to broaden the brand's appeal and tap into "increasing premiumisation" within the dark rum category. The new variants join the 12 year-old Family Reserve, which launched in 2010.

Halewood said: "Consumers are placing increasing emphasis on provenance and authenticity in their spirit choices, and Rum Sixty Six, coming from the historic Foursquare Distillery [in Barbados], provides a genuine point-of-difference, whether you're new to the category or looking for the ultimate cask-strength rum."

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