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Halewood Wines & Spirits' Lamb & Watt Ginger Ale - Product Launch

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Halewood Wines & Spirits' Lamb & Watt Ginger Ale

Halewood Wines & Spirits Lamb & Watt Ginger Ale

Halewood Wines & Spirits' Lamb & Watt Ginger Ale

Category - Soft drinks, mixers

Available - From this month

Location - UK

Price - SRP of GBP1.25 (US$1.64) per 20cl bottle, GBP3.99 per four-pack

Halewood Wines & Spirits has added a ginger ale to its Lamb & Watt mixers range. 

Lamb & Watt Ginger Ale joins the existing line up of  Original, Naturally Light, Cucumber, Basil and Hibiscus variants.

The company said the launch aims to tap into the popularity of ginger as well consumer thirst for premium mixers. 

"The recent growth of the Lamb & Watt brand has positioned us well to make our Ginger Ale another big hit in the premium mixer market," said Leanne Ware, senior marketing manager at Lamb & Watt. "As the premiumisation trend grows, so does demand for versatile mixers, and with ginger beverages continually gaining traction, we're confident this new addition will deliver fantastic growth opportunities for the brand."

Halewood will also roll out a 50cl bottle "in the coming months". 

The Ginger Ale is made from Lake District spring water and organic blue agave with no preservatives or sweeteners, the company said. 

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