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Halewood Wines & Spirits' Dead Man’s Fingers Pineapple Rum - Product Launch

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Halewood Wines & Spirits' Dead Man's Fingers Pineapple Rum

Halewood said Dead Mans Fingers Pineapple Rum targets consumer demand for diverse flavours

Halewood said Dead Man's Fingers Pineapple Rum targets consumer demand for diverse flavours

Category - Spirits, rum, flavoured, 37.5% abv

Available - From this month

Location - The UK

Price - SRP of GBP22 (US$29) per 70cl bottle

Halewood Wines & Spirits has released a pineapple-flavoured variant of its Dead Man's Fingers rum brand.

The UK-based company said the launch targets consumer demand for "fresh, contemporary tastes and diversity in flavours". The variant is also designed to be mixed with lemonade, which Halewood claims is the most popular mixer among UK consumers.

"We created Dead Man's Fingers Pineapple Rum with this in mind and have developed the Tropical Lemonade as a hero serve, which will prove a hit throughout the Spring and Summer," brand manager Lucy Cottrell said.

Dead Man's Fingers Pineapple Rum joins three other flavours in the range comprising Coconut, Coffee and Hemp, as well as the original spiced rum.

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Expert Analysis

Country Profile: Spirits in the UK

Country Profile: Spirits in the UK

The spirits sector in the UK is led by the vodka category in both value and volume terms in 2017, while the tequila & mezcal category is expected to register the fastest value and volume growth during...

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