UK: Halewood International unveils Moscow Mule RTD

Most popular

Could a Pernod offload revolutionise wine?

Mainstream media is confusing spirits' consumer

Why drinks companies will struggle to break Gen Z

How to ride the 'Gen Z' wave in the on-premise

Wine's race to the top - whither value?


Halewood International, the UK-based drinks group, is to launch a Moscow Mule RTD variant as part of a GBP500,000 (US$826,000) investment in new product development.

Moscow Mule, which contains vodka, ginger and lime, follows the launch of Crabbie's Alcoholic Ginger Beer, Lamb's Spiced Rum and Lambrini Rose this year, Halewood said.

The moves are part of a GBP500,000 spend on new product development, the firm said.

Halewood is also relaunching its Red Square Reloaded RTD beverage, which will have a recommended retail price of GBP2.99 for a 70cl bottle.

It will be targeted at 18-24-year-old men, while the Moscow Mule RTD will be targeted at both men and women within the same age group.

"The launch and relaunch come at a time when stimulant drinks are the fastest growing category of the soft drinks sector and many consumers are self mixing stimulant drinks with spirits," said Halewood.

"Halewood International believes the fact that its brands have an ABV of just 4% mean it is offering consumers a lower alcohol alternative than self mixed vodka stimulant soft drink cocktails."

Moscow Mule already has listings in multiple retailers, said Halewood, although it did not name which ones.

Sectors: Spirits

Related Content

"Halewood was a business that just didn't know where it was going" - Interview, Stewart Hainsworth, ...

Halewood Wines & Spirits unveils Crabbie's slim cans

Halewood Wines & Spirits unveils Crabbie's slim cans...

"I'm not going for super-premium; Red Square is what Red Square is" - Interview, Stewart Hainsworth,...

This week in spirits & wine, featuring Halewood Wines & Spirits' CEO, Brexit latest and rum's continued woes

This week in spirits & wine, featuring Halewood Wines & Spirits' CEO, Brexit latest and rum's contin...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?