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UK: Halewood International readies Lambrini diamond jubilee pack

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Halewood International is joining a spate of other drinks companies in launching a limited edition diamond jubilee bottle in the UK, for its Lambrini brand.

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The company, which also owns the Crabbie's alcoholic ginger beer brand, said earlier this week that a run of 500,000 bottles of the perry brand will be available in the country from May throughout 2012, to commemorate the 60th anniversary of Queen Elizabeth's accession to the throne. The packaging will replace the Lambrini Original labels on the 75cl bottles.

“Last year, we were overwhelmed by the response from our fans on Facebook when we trialled a ‘royal theme’ during the Royal Wedding,” said brand manager Lorna Tweed. “This year, … the limited edition bottle provides a fun way to show support for the occasion and add themed products to parties.”


Sectors: Beer & cider

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