News

UK: Halewood International readies Lambrini diamond jubilee pack

Most popular

How older consumers are reacting, post-lockdown

How to reach Gen Z in the coronavirus era - focus

just-drinks meets Asahi Europe's CEO - II

COVID's longer-term impact on soft drinks

Coca-Cola alcohol launch a statement of intent

MORE

Halewood International is joining a spate of other drinks companies in launching a limited edition diamond jubilee bottle in the UK, for its Lambrini brand.

//i4.aroq.com/1/lambrini.jpg

The company, which also owns the Crabbie's alcoholic ginger beer brand, said earlier this week that a run of 500,000 bottles of the perry brand will be available in the country from May throughout 2012, to commemorate the 60th anniversary of Queen Elizabeth's accession to the throne. The packaging will replace the Lambrini Original labels on the 75cl bottles.

“Last year, we were overwhelmed by the response from our fans on Facebook when we trialled a ‘royal theme’ during the Royal Wedding,” said brand manager Lorna Tweed. “This year, … the limited edition bottle provides a fun way to show support for the occasion and add themed products to parties.”


Sectors: Beer & cider

Related Content

"Halewood was a business that just didn't know where it was going" - Interview, Stewart Hainsworth, ...

Halewood Wines & Spirits unveils Crabbie's slim cans

Halewood Wines & Spirits unveils Crabbie's slim cans...

Chu Lo founder channels Japanese RTDs in UK soft drink launch

Chu Lo founder channels Japanese RTDs in UK soft drink launch...

This week in spirits & wine, featuring Halewood Wines & Spirits' CEO, Brexit latest and rum's continued woes

This week in spirits & wine, featuring Halewood Wines & Spirits' CEO, Brexit latest and rum's contin...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?