UK: Halewood buys Crabbie's from Glenmorangie

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Halewood International has snapped up the Crabbie's brand from Scotch whisky producer Glenmorangie.

Tthe UK's largest independent drinks producer said yesterday (27 July) that it had bought the Crabbie's range, including Crabbie's Green Ginger Wine and Crabbie's Mac whisky for an undisclosed sum.

Halewood had been producing the Crabbie's range under licence for Glenmorangie.

Richard Clark, head of marketing for Halewood told just-drinks: "We decided to purchase the Crabbie's brand because it has a very high brand awareness and a loyal consumer following which we aim to build on.

"Our research shows there is a return to this type of product among consumers and this acquisition strengthens our portfolio in the spirits and liqueurs market."

He added: "We believe we can develop the brand in the UK and internationally over the next few years as we look to continue to strengthen our portfolio in this area."

A Glenmorangie spokesperson said the company had decided to sell Crabbie's to focus on its portfolio of premium malts, which includes Glen Moray and Ardbeg.

She said: "We felt Crabbie's wasn't a good fit with our portfolio. It was performing very well for us but for us, it was a question of focusing on our premium malt whisky brands - we feel that's where our strength is."

French luxury powerhouse LVMH Moët Hennessy Louis Vuitton is the owner of Glenmorangie.

Sectors: Spirits, Wine

Companies: LVMH Group

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