Market research
Guinness UDV has appointed the former marketing director of Guinness GB Gary Haigh to the newly created post of commercial director for global ready to drink (RTD) products. The move is seen by the company as a sign of a concerted push into the lucrative pre-packaged drinks market. Haigh will head a team of six and report to Rob Malcolm, head of global marketing and sales innovation. Haigh will be responsible for new product development and the roll-out of RTDs such as Smirnoff Ice, Smirnoff Mule and Stolly Lemon Ruski.
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