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ISRAEL: Hagalil launches new anise-based RTD

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Hagalil Winery is launching Muza - an anise based RTD. The 5% ABV drink marks the first anise-based RTD to hit the Israeli market.

The company plans to expand coverage for Muza around the Mediterranean region.

The drink will initially be marketed in three flavours: lemon, grapefruit and an 8% ABV Minted Lemon Muza. Eventually, a total of seven different flavours is planned.

Hagalil winery is located in Tirat Hacarmel, just south of the port city of Haifa.


Sectors: Spirits

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