Diageo's Guinness USA unit is launching "Dance," a 30-second TV spot on national cable networks including to reinforce the brand's connection with St. Patrick's Day.

The ad was created by BBDO New York and is the eleventh in a series featuring the Guinness Brewmasters.

It will run until 17 March and will be the brand's only television support for the remainder of this fiscal year.

"We feel that this hilarious ad shows consumers that Guinness is the one St. 'Patrick's Day icon that makes the holiday complete," said Guinness brand director Brad Essig.