News

GT's Living Foods' Pure Love kombucha - Product Launch

Most popular

How to reach Gen Z in the coronavirus era - focus

just-drinks meets Asahi Europe's CEO - II

How drinks brands can take advantage of TikTok

Mindful consumption and carbon counting on labels

Coca-Cola alcohol launch a statement of intent

MORE

GT's Living Foods' Pure Love kombucha

GTs Living Foods Pure Love kombucha

GT's Living Foods' Pure Love kombucha

Category - Kombucha

Available - From this month

Location - US, nation-wide

Price - TBC

GT's Living Foods has lined up a limited-edition kombucha for the winter season. Pure Love features organic raw kombucha with a blend of blood orange, dried rose buds and petals, dried hibiscus flowers and rose water. 

The kombucha will be available until 31 March, the company said. 

During the three-month period, GT's Living Foods is running a campaign to encourage its online community to post a selfie on social media with a GT's bottle and someone they love, along with the hashtag #GTsPureLove. 

"Each month, GT's will gift one winner a special weekend getaway to share with a loved one," the company said.

According to a report released last October, the fermented non-dairy soft drinks market, which includes kombucha, is expected to grow by half over the next seven years as veganism goes mainstream.

What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment


Expert Analysis

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Different consumer age groups now have very different expectations and relationships with brands. Understanding what those are, and developing ways to influence them, is becoming increasingly crucial ...

VIEW REPORT

Related Content

Kombrewcha CEO

Kombrewcha CEO "still waiting" for lower-abv trends to kick in as 4.4% cans launch...

Round-Up - NPD: Kombucha Vaults into the Mainstream

Round-Up - NPD: Kombucha Vaults into the Mainstream...

Comment - Is Stevia Living Up To The Hype?

Comment - Is Stevia Living Up To The Hype?...

Who were the top wine influencers on Twitter in Q2 2020? - analysis - FREE TO READ

Who were the top wine influencers on Twitter in Q2 2020? - analysis - FREE TO READ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?