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Product Launch – US: Gruppo Campari's Wild Turkey 81 Kentucky Straight Bourbon Whiskey

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Gruppo Campari's Wild Turkey 81 Kentucky Straight Bourbon Whiskey

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Category - Spirits, whiskey, US, Bourbon

Available - From this month

Location - US, nationwide

Price - MSRP of US$19.99 per bottle

Distribution - Skyy Spirits

Campari is extending the Wild Turkey Bourbon portfolio in the US, with the launch of Wild Turkey 81 Kentucky Straight Bourbon Whiskey.

The variant, which represents the first whiskey solely crafted by associate distiller Eddie Russell, has been designed for consumers who prefer to consume Bourbon with mixers or in cocktails. The release will be backed by a marketing campaign featuring print, outdoor and digital advertising, as well as through the use of social media.

To coincide with the launch, the Wild Turkey stable will get a packaging revamp, with updated labelling appearing on Wild Turkey Rye and Wild Turkey 101.


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