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Gruppo Campari's Irish Mist Whiskey

Category - Spirits, whiskey, Irish, 40% abv

Available - From March

Location - US,  Massachusetts, New York, New Jersey, California, Illinois, Michigan, and Ohio

Price - SRP of US$28.99 per 75cl bottle

Distribution - Campari America

The US arm of Campari has lined up the launch of an Irish whiskey extension of its Irish Mist honeyed whiskey liqueur brand. Irish Mist Whiskey will be available in selected US states from March.

Campari inherited the Irish Mist brand in 2010, when it acquired a range of spirit brands from William Grant & Sons.

Show the press release

With the continued growth of Irish Whiskey as one of the fastest growing premium spirits in the market today, Irish Mist®, the original honeyed whiskey liqueur dating back to 1947, announces the addition of Irish Mist Whiskey to its range beginning March 2014. The only global whiskey brand to have the word “Irish” actually in its name, Irish Mist Whiskey plays off the flavorful recipe of the original liqueur.

Irish Mist Whiskey is bright amber in color with a deep palate filled with hints of warm honey, creamy toffee and a smooth, mellow finish. A blend of four year old whiskies that have been tripled distilled and patiently aged in American oak casks delivers rich aromas of raisins, vanilla, pear and soft spice to this hand-crafted whiskey.

“While many Irish Whiskies are just now jumping on the honeyed whiskey trend we started nearly 70 years ago, we are taking what we’ve learned about creating a flavorful experience and applying it to our new Irish Mist Whiskey,” said Andrew Floor, Senior Marketing Director of Dark Spirits at Campari America.

“With the Irish whiskey category growing 16 percent by volume in the U.S. over the past year, this gives us a fantastic entry into the market, further cementing our standing as one of the best whiskey portfolios in the industry,” Floor continued.

Campari America’s whiskey portfolio includes Wild Turkey® Bourbon and Rye, Russell’s Reserve® Bourbon and Rye, American Honey® and Kentucky Spirit® from America; Glen Grant®, Bowmore®, Glen Garioch® and Auchentoshan® from Scotland; and Yamazaki®, Hibiki® and Hakashu® from Japan. 

Irish Mist Whiskey will be available in 750 ml bottles with an SRP of $28.99 and will debut in the following markets - Massachusetts, New York, New Jersey, California, Illinois, Michigan, and Ohio.

Original source: Company Release