News

Gruppo Campari unveils second Red Diaries film - video

Most popular

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

'Healthy alcohol - the trend to watch in 2019?

Is craft spirits approaching a reset moment?

MORE

Campari Group has launched a new Red Diaries film for its namesake spirits brand, as it enters the second year of activation for the campaign that replaced the long-standing Campari calendar. 

The 15-minute movie, starring Guardians of the Galaxy actor Zoe Saldana, went online today and will be the subject of a red carpet premiere in Milan, Campari said. The short, called The Legend of the Red Hand, centres around the story of a photographer trying to take a picture of a mysterious cocktail maker.

"We hope that this story we will inspire people around the world to go on their own personal quests in the hunt for cocktail perfection to find their own Red Hand," said Campari CEO Bob Kunze-Concewitz.

The company launched Red Diaries in late-2016, after it retired its calendar marketing activity for brand Campari. The inaugural Red Diaries film starred British actor Clive Owen.

This year's film also stars Italian actor Adriano Giannini and is directed by Italian director Stefano Sollima. 

Vermouth - The next big thing? - Consumer Trends


Related Content

Gruppo Campari Q4 & FY 2016 results - Preview

Gruppo Campari Q4 & FY 2016 results - Preview...

This week in spirits & wine, featuring an in-depth look at Brown-Forman, a new grain distillery for Tullamore Dew and celebrity campaigns from Pernod Ricard and Gruppo Campari

This week in spirits & wine, featuring an in-depth look at Brown-Forman, a new grain distillery for ...

"We have started this journey of reshaping, redeveloping and relaunching Cinzano" - Gruppo Campari -...

Campari Group Performance Trends 2013-2017 - results data

Campari Group Performance Trends 2013-2017 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?