Gruppo Campari has updated the look of the website for its namesake spirits brand.

The Italy-based company said today (4 November) that the redesign of www.campari.com coincides with a revamp of its presence on Facebook and the launch this summer of an iPhone application.

The consumer-facing global website has increased user-friendly navigation throughout and the integration of social media components, Campari said. The brand's Facebook feed, meanwhile, will be used for updates on promotions, announcements, recipes and other brand-focused activities.

The US Campari portal remains unchanged.

Back in August, Campari released its iPhone application, iShake Red, which consists of a bartender teaching users how to prepare such drinks as Campari on the Rocks, Negroni, Campari Orange, Americano and Shaken Americano.