Grupo Damm has unveiled a new online ad for its Estrella Damm beer.

The Spanish brewer said yesterday (29 May) the spot, which features British band The Vaccines, aims to showcase the “cultural vibrancy” of the Mediterranean region. The ad follows two brothers who organise a festival in a Mediterranean cove.

It expands Estrella Damm's "Mediterráneamente" campaign, which has previously featured footballer Cesc Fabregas and Catalan chef Ferran Adrià.

In November, Grupo Damm increased its Estrella Damm line in the UK with the launch of a 66cl bottle.