JAPAN: Growth potential for low-priced, low-malt beer brands

By Sarah Diston | 10 January 2001

Japan's largest brewer, Kirin Brewery Co Ltd and the country's largest whisky distiller, Suntory Ltd are both aiming to push sales growth this year in low-malt beer. Both Suntory Ltd and Kirin Brewery Co Ltd have announced their expectations for a rise in domestic beer sales within the low-malt market sector, which now accounts for more than 20% of the total beer market in Japan.

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Japan's largest brewer, Kirin Brewery Co Ltd and the country's largest whisky distiller, Suntory Ltd are both aiming to push sales growth this year in low-malt beer. Both Suntory Ltd and Kirin Brewery Co Ltd have announced their expectations for a rise in domestic beer sales within the low-malt market sector, which now accounts for more than 20% of the total beer market in Japan.

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