The Dutch brewer has unveiled its plans for a new drink targeted at young consumers. Zinniz, described as a drink between beer and soft drinks will be launched ontothe Dutch market next month.

Aimed at the 18 to 35 age group, Zinniz is expected to help boost domestic sales to 2.0m hectolitres by 2006 from the 1.8m hectolitres currently.

"While pilsner and special beers still enjoy massive popularity, consumer preferences especially among younger drinkers are gradually shifting towards fresh and sweeter flavours, more variety, greater convenience and image-enhancing products," Grolsch told a news conference.

Zinniz will be packaged in colourful bottles and cans and will be available in three fruit-based flavours and containing five percent alcohol, meets these demands, said the company.

Grolsch said it would not introduce Zinniz in its other markets such as the UK, US, Ireland, Poland and Portugal.

"It is always interesting to eye other countries in the future, but that is not our focus," Grolsch Chief Executive Jacques Troch told reporters.