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Grey Goose launches seven cities packs in Global Travel Retail

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Bacardi has unveiled a city-themed pack offering for Grey Goose vodka in the Global Travel Retail channel.

The Grey Goose Cities packs will be available exclusively in Global Travel Retail

The Grey Goose 'Cities' packs will be available exclusively in Global Travel Retail

The seven-strong line comprises packaging featuring seven cities, including London, New York and Paris. The 'gift tubes' hold a one-litre bottle of Grey Goose and will be available in selected airport retail outlets at an SRP of around US$58.50, dependent on market.

The full line-up is:

  • Dubai - available in Dubai airport
  • Mumbai - also available in Dubai airport, with another - unspecified - airport to follow
  • New York - available in New York JFK and Dubai airports
  • Paris - From Orly and Charles de Gaulle airports in Paris as well as in Dubai
  • Singapore - From Changi and Dubai
  • Sydney - From Sydney and Dubai
  • London - From Gatwick, Heathrow and Stansted airports in and around London

"We've chosen seven of the world's most iconic cities to launch this … collection, inspiring shoppers to celebrate and enjoy every moment of their journey with the versatility of Grey Goose vodka … ," said Vinay Golikeri, MD of Bacardi's Global Travel Retail division. "The collection is unique to Travel Retail and so provides the double appeal of differentiation and gifting - two of the most important purchase cues for our shoppers."

Late last year, Bacardi added US-based canned spirits producer Stillhouse Spirits Co to its portfolio through an acquisition for an undisclosed price.

Why vodka's US woes could soon be drowned out by success elsewhere - Click here for a just-drinks comment


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