Old Speckled Hens packaging has been overhauled

Old Speckled Hen's packaging has been overhauled

Greene King, the UK brewer and pub operator, is to release an alternative Christmas Day speech as part of the festive campaign for its Old Speckled Hen brand.

The online video, which will go live on 25 December, features the character Old Speckled Henry recalling major events from this year, including the FIFA World Cup and the Scottish independence referendum. It will mirror Queen Elizabeth II's speech that is traditionally aired around the world on Christmas Day.

“Ale is being enjoyed more widely than ever by all ages and sexes making Christmas the natural opportunity to engage with a new and growing audience, particularly via social media,” said Chris Houlton, MD for Greene King Brewing & Brands.

The campaign is Old Speckled Hen's first Christmas push, Greene King said, and follows a packaging overhaul for the brand announced last month.