The new boxes will retail for about US$20

The new boxes will retail for about US$20

California's Grape Valley Wine Company has highlighted increased demand for box wine as it lines up The Naked Grape Wine range in three-litre packaging.

The recyclable boxes will launch across the US next month, the Modesto-based Grape Valley said on Friday (14 March). Variatals include Pinot Grigio, Chardonnay and Moscato, with each three-litre box retailing for about US$20.

“We are seeing a resurgence in the popularity of box wine today, with the number of new high-tier three-litre boxes growing 35% since 2009," said Stephanie Gallo, VP of marketing for The Naked Grape. “The box format preserves the freshness of the wine and allows people to enjoy it in more places where glass can't go."

To make the packaging, Grape Valley teamed up with TerraCycle, a company that aims to keep used wine boxes out of landfill. Consumers can post for free empty boxes to TerraCycle for recycling. 

To read an analysis of environmental sustainability in the wine sector, click here.