US: Grape glut pushes up California wine shipments

Most popular

The opportunity for no-alcohol in the on-premise

Pernod is back in Kentucky, but why did it leave?

The just-drinks Analyst returns

How should adult soft drinks be sold to consumers?

Anheuser-Busch InBev Performance Trends 2014-2018

Wine shipments from California rose by 3% in 2002 to a record 463m gallons with the growth, primarily in value-priced brands, being spurred by the wine glut being seen in the region, according to a report published on Tuesday.

The report said that the over-supply of wine grapes allowed producers to raise quality of budget-priced wines and resulted in higher sales in lower priced segments. "Growing supplies of wine grapes enabled some California wineries to improve the quality of popularly priced wines, thus delivering excellent values to cost-conscious consumers," said Jon Fredrikson, the publisher of the Gomberg-Fredrikson Report. "It was these value brands that drove wine market volume gains."

The report suggested that the trend towards value-priced wines would continue. "We'll continue to see bargain prices, certainly through this year for some varietals, mainly Chardonnay, Cabernet and Merlot wines," Fredrikson said. "What we're finding is that consumers are dialing into the magic price-points where they buy like crazy, but it also brings in new people who move up to higher-priced brands."

Related Content

Why California must wage wine wars on all fronts - Comment

Why California must wage wine wars on all fronts - Comment...

California wildfires - just-drinks Live Blog

California wildfires - just-drinks Live Blog...

"People always complain when they see foreign investment" - How overseas money is changing South Afr...

California's Wine Exports in 2017 - The facts

California's Wine Exports in 2017 - The facts...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?