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Grand Mayan Reposado Tequila - Product Launch - market data

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Grand Mayan Reposado Tequila

Grand Mayan Reposado Tequila

Grand Mayan Reposado Tequila

Category - Spirits, Tequila, Reposado, 40% abv

Available - From this month

Location - The US, available nationwide

Price - SRP of US$79.99 per 75cl bottle

Tequila producer Grand Mayan has added a Reposado iteration to its namesake brand offering in the US. Launching across the country this month, the expression joins Grand Mayan Silver and Grand Mayan Ultra Aged in the company's portfolio.

Grand Mayan Reposado is made from 100% blue agave tequilas and is packaged in a ceramic bottle, like its partner expressions. The liquid is aged in American and French oak casks for between six and eight months.

The Grand Mayan range is distributed in the US by MS Walker.

Tequila and fellow agave spirit mezcal are enjoying continued success in the US. According to figures from GlobalData, volumes increased over the six years from 2012 to 27m cases in 2017. Forecasts show that Tequila and mezcal volumes are set to double from the near-19m cases sold in 2012 to over 37.5m cases in 2022.

Tequila & mezcal in the US - Volume Trends 2012-2022

Source: GlobalData

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