Energy drinks firms face tougher rules in India

Energy drinks firms face tougher rules in India

The Food Safety and Standards Authority of India (FSSAI) is considering tighter regulations for energy drinks in order to curb caffeine levels in products.

The FSSAI said this week that it “believes that it should develop an appropriate safety standard for energy drinks in the country.

“This will enable fixation of the ingredient levels, caffeine content and address other risk factors and appropriate regulation of the product,” said the watchdog. It added that several energy drinks brands on sale in India are completely unregulated.

A Red Bull energy drinks spokesperson told just-drinks: “Red Bull India cannot comment on the matter as it is still open and to say anything would be speculative. However, consider that Red Bull Energy Drink fully complies with the regulations of each of the 160 countries across the world where it is on sale. This includes India.”