In a move which must have caused considerable consternation at Pernod Ricard, the Polish government has included the Wyborowa trademark among items it is looking to have legally ascribed to their place of origin and protected under EU law. The Wyborowa company, formerly known as Polmos Poznan, is opposing the government's move as the trademark is owned by French drinks conglomerate, Pernod Ricard.

However, Jan Dzieciolowski of the European Integration Committee explained that the government's appeal was in any case illegitimate as only product names rather than brands can be protected under EU law in this way. "One thing is for sure, Poland cannot protect the Wyborowa brand," he concluded.

This will be well received at Pernod Ricard which has ambitious plans for the brand, with a marketing budget of more than ZL35 million earmarked for 2002.