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UK: Gordon's sponsors Turner prize

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Gordon's gin has announced a three-year sponsorship of the Turner Prize at Tate Britain, making it the first corporate sponsor since 1989.

As part of its commitment to the Turner Prize and the artists, Gordon's will be doubling the prize value from £20,000 to £40,000 for the next three years.

In a statement, Mark Sandys for Gordon's gin said: "We are delighted to be associated with the Turner Prize which is one of the most prestigious awards in the arts world. We're particularly pleased to be able to support the artists by matching the existing prize value. Our aim is to encourage the British public to embrace new ways of thinking about and making art.

"In turn, we hope to raise awareness of the craftsmanship, skill and creativity that goes into producing a work of art because that's the way we think of Gordon's gin," he added.

As part of the sponsorship programme, Gordon's will launch a series of initiatives over the next three years that will look in detail at the path many modern artists take when creating art. The first of many initiatives is a free audio guide around the show, a first for the Turner Prize, explaining the inspiration behind each piece of artwork and the contribution that each artist has made to British contemporary art.

Gordon's will also be working closely with the Turner Prize's partners, The Guardian and Channel 4 as well as hosting a number of Gordon's evenings for the public.


Sectors: Spirits

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