Golden Kaan's strong Afro-centric packaging is set to receive a delicate Euro-centric makeover amid a "soft relaunch" of the wine's portfolio in 2007.

London-based branding house, Claessens International, will tweak the packaging to update and refine it, though the style of the wine will not be tampered with. It will retain its New World nuances.

Golden Kaan CEO Marian Kopp said extensive research showed that while consumers talk of dry wine preferences, blind tastings showed that they selected wines that had a hint of sweetness, especially for white wines.

He said the brand, a venture between KWV and Germany's Racke, has sold 10m bottles since launching in 2003.