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Comment: PepsiCo/Coca-Cola: going with the fortified flow

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Pepsi and Coke are planning to add enhanced bottled waters to their product lineup. The arch-rivals are increasingly fighting outside their traditional cola battleground. Pepsi's Aquafina Essentials and Coke's Dasani Nutriwater will be the newest entrants in the fortified bottled water sector in early 2002.


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