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US: Go Fast to use lasered can tabs as ‘billboards’

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Go Fast Sports and Beverage Co is introducing laser-incised tabs on its drink cans.

The Colorado-based company said yesterday (24 August) that it will use the tabs, produced by can maker Ball Corporation, to highlight its logo branding on all of its energy drinks offerings. The tabs will be introduced in the US next month.

"We are excited to work with Ball Corporation as the commercial launch customer for this new technology," said Troy Widgery, Go Fast's founder. "Ball has always understood Go Fast's position as an independent, innovative company, and we are always working to maintain the highest quality product and strongest integrity possible with our product and packaging."

"Beverage cans have defined the energy drink category and are increasingly used in growing, upscale categories, such as wellness beverages, where product differentiation and image are key concerns," added Michael D. Herdman, president, Ball Metal Beverage Packaging Division, Americas.

Go Fast highlighted that the tabs could be used as a small 'billboard' for advertising or promotional messaging as well as brand identity. Letters, numbers, drawings or symbols can be engraved on to the tabs, Ball added.

Go Fast is the producer of Go Fast Energy Drinks and Go Fast Sports Apparel, the former being a preservative-free energy drink available in 8.4oz- and 11.9oz-cans.


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