News

US: Go Fast to use lasered can tabs as ‘billboards’

Most popular

just-drinks meets Beam Suntory CEO Albert Baladi

just-drinks speaks to Beam Suntory CEO - Part II

What does the future hold for Champagne? - Focus

The just-drinks analyst returns

Lift our heads out of our drinks - Trends

MORE

Go Fast Sports and Beverage Co is introducing laser-incised tabs on its drink cans.

The Colorado-based company said yesterday (24 August) that it will use the tabs, produced by can maker Ball Corporation, to highlight its logo branding on all of its energy drinks offerings. The tabs will be introduced in the US next month.

"We are excited to work with Ball Corporation as the commercial launch customer for this new technology," said Troy Widgery, Go Fast's founder. "Ball has always understood Go Fast's position as an independent, innovative company, and we are always working to maintain the highest quality product and strongest integrity possible with our product and packaging."

"Beverage cans have defined the energy drink category and are increasingly used in growing, upscale categories, such as wellness beverages, where product differentiation and image are key concerns," added Michael D. Herdman, president, Ball Metal Beverage Packaging Division, Americas.

Go Fast highlighted that the tabs could be used as a small 'billboard' for advertising or promotional messaging as well as brand identity. Letters, numbers, drawings or symbols can be engraved on to the tabs, Ball added.

Go Fast is the producer of Go Fast Energy Drinks and Go Fast Sports Apparel, the former being a preservative-free energy drink available in 8.4oz- and 11.9oz-cans.


Related Content

Wine - Get your head out of the sand, get with the can - Comment

Wine - Get your head out of the sand, get with the can - Comment...

Dispute with Monster Beverage Corp continues as Coca-Cola readies Coke Energy

Dispute with Monster Beverage Corp continues as Coca-Cola readies Coke Energy...

National Beverage Corp rolls out LaCroix in UK amid US lawsuits

National Beverage Corp rolls out LaCroix in UK amid US lawsuits...

Will Ball Corp's patience for Rexam be rewarded with 2016 can bonanza? - Comment

Will Ball Corp's patience for Rexam be rewarded with 2016 can bonanza? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?